Scripting and Video Editing for MailerLite

Challenge

I was contracted by MailerLite to do a video tutorial of a blog post on email marketing sequencing.

I got the assignment for this video on a Friday and I had to turn it in by Sunday. Shooting and editing was one thing, dealing with finding a quiet, well-lit place in busy Da Nang (a city that’s almost entirely under construction) was a unique challenge, but I did it!

Solution

I wrote an original script for the video that goes over the five sequencing methods mentioned in the blog with funny anecdotes about customer needs and step-by-step instructions on how to set up the sequencing. I created tutorials for how to set up the different sequencing methods and used graphics to illustrate important marketing concepts.